Who are we?

Helsinki Guides Association – a love for our hometown you can see and hear!

The Helsinki Guides Association has been telling the story of Helsinki since 1947. The association celebrated its 75th anniversary in 2022 and will mark 80 years of activity in 2027. For us, Helsinki is not just a destination – it is our home. This deep-rooted love for our city is what makes our guided tours lively, personal, and truly meaningful.

We operate in the capital of the world’s happiest country. Helsinki is a place where everyday life, architecture, and stories come together – and our guides know how to bring these connections to life. We are responsible for public and group tours at key sites such as Oodi Central Library, the Olympic Stadium, the Winter Garden, Helsinki Cathedral, and the market halls of the city centre. Our newest guided locations include Finlandia Hall and the Arabia Museum. On our tours, places are transformed into stories rather than remaining mere sights.

Our association brings together around 300 authorised guides, offering tours in as many as 34 languages – from sign language to Interslavic. In 2024 alone, we delivered approximately 15,000 guided tours. We are members of the Finnish Travel Industry Association (SMAL), the European Federation of Tourist Guide Associations (FEG), and the Helsinki Makers cooperation network.

The Helsinki Guides Association holds both the Good Travel Seal (GTS) certification and the Sustainable Travel Finland (STF) label. Responsibility, safety, and high professional standards guide everything we do – whether it is a public tour, a corporate visit, or a private group experience.


Looking for a professional guide in Helsinki? You can easily find us via the “Find your guide” link or by contacting us directly at This email address is being protected from spambots. You need JavaScript enabled to view it.

Let us make your visit to Helsinki unforgettable!

Interested in becoming a professional Helsinki guide? Get in touch: This email address is being protected from spambots. You need JavaScript enabled to view it. 

WE AND SUSTAINABILITY

Helsinki Guides
work in accordance with sustainable principles. Our association has been granted the Good Travel Seal certificate and the Sustainable Travel Finland label. We carry out sustainable walking tours in the centre of Helsinki.
 
In the work of guides
principles of sustainability come true. The studies include sustainability, security and first aid. Tours often are walking tours and here in Helsinki our guides tell their customers of a city named as the most sustainable travel destination in the world. Helsinki Guides organizes courses and visits to sustainable themes.
 
Under Find your guide
above in the blue field you can find Helsinki guides with special expertise in sustainability: the green labels show their training:
 
Travelife
The Guide has passed the international, three-step Travelife net course specially for tour guides in English. The course was promoted by the Association of Finnish Travel Industry SMAL.
 
Walking Tour Sustainable Helsinki
Book for your group the walking tour Sustainable Helsinki and take an accessible and sustainable look at the heart of our capital. Starting point Senate Square, Monument of Alexander II, ending point Main Railway Station.
Duration: 2 hours.
 
 
In English, German, French, Spanish, Swedish and Finnish
 
We recommend to use public Helsinki transport. Routes, tickets and fares at https://www.hsl.fi/en.
 
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